Corporate identity stands out as a name given for the representation of  a firm, institution, foundation or other business enterprises for the stance, conduct and dignity of the institution both in and out of the company. Actually corporate identity can be considered as the exposed face of the institution. Herewith, corporate identity design means gaining principles, mission and vision to these different institutions mentioned above. While the corporations express themselves and enjoy esteem, their corporate identity designs come into prominence, which is a significant case nowadays. This finds out an important concept. Corporate identity both adds prestige to the company and help brand value increase.

How is the corporate identity formed?

Firstly the most important and remarkable part in designing corporate identity is always the design of logo. It is started with the logo design and it becomes the building stone of the institution and most things start from this point. Therefore, it should be thought a lot on the execution area in logo design and act accordingly. A logo should be something which will be technically used and practiced in every area. A significant feature of logo design is its representing the institution up to the hilt. Institutive activities, everything even the uniforms of the employers, should form a whole in the logo design.

Corporate identity holds a qualification of a company sign and it is never open to change. That’s why no matter how big the company is, it should be made tiny distinctions on the design of corporate identity. The right choices, especially the choice of designer, are a very significant aspect. Inasmuch as this choice, which gives a new image to the company, puts the institution on the map for the target customer, helps the services or products be introduced, will have an effect on the recognition of the firm. For the major companies, it should be designed a corporate identity which can be developed with the firm’s own vision and means and have a common definition for everyone.

While designing the corporate identity, firstly the system of the institution should be known and examined in details. In this process, marketing strategy should be specified and all effects should be urged upon. On the corporate identity design, the color analysis and graphic studies should be done in details. Even if the design of corporate identity should be completed, it takes time to extrapolate. The studies will work in 6 months and 2 years.

Creating a corporate identity helps an institution;
1.    To reach even the last user and to strike the user.
2.    To transfer the characteristics of the institution with the visuals.
3.    To guarantee the products and services of the company.
4.    To relay information about its sectorial position via the provided products and services
5.    To wriggle institution itself out of its competitors

What are the stages of designıng a corporate ıdentıty
While designing a corporate identity, it is benefited from five main stages. These;
1.    Before starting the designing process, the designer should designate all actions and should have the firm ratify them. That’s why the firm should decide what they want and make the experts work easier.
2.    The second stage is timing. The designer should abide by the provided time to create the design. Also, the designs should be modern. Thus, the validity of the institution increases and it keeps up with the times.
3.    The other stage is the presentation. On this stage the design experts makes presentations for the institutions.
4.    On this forth stage which is rectification, after presentation stage the necessary changes that the firm asks for should be done. The design becomes appropriate with the improvements.
5.    At the last stage, all of the confirmed designs are spread on all the areas.