In broad terms, the property in point is a thing which has a feature of saturating needs and desires and is something that can subject to several changes. The property can be a physical object as well as a service or an idea.

Advertising in Marketing
The physical production of the products is not directly the subject of  the advertisement or the act of marketing. However, an advertiser or art director can play a significant role in the designing, developing and the graphic design of the suitable products according to the needs and desires of the consumers. Also, a designer fulfills a quiet important duty on the design and development of the specific elements determining the physical characteristics of the products such as package, logo, and corporate identity.

Why Advertising?
Advertising is a part of marketing. An important issue for us: Why advertising? Why an institution or a firm has to advertise? As famous marketing guru Philip Kotler says that if a firm meets all the conditions which marketing model sets forth, it might not need advertisement. For instance, if the needs and trends of consumer are determined first, the products are designed accordingly and are transmitted to the consumer by using the proper prices and distribution channels; there may not be any needs for advertising. Even if everything seems decent institutionally, it never happens that way in reality. Not only in the past but also at the present time, there are not any products which have been sold by itself or without advertisements. Therefore, the advertising should be approached not as an objective but as a means of benefit to increase the sales of an institution with its exposed face.

Cost of advertising
Certainly one of the most important aspects of marketing is its margin. In this regard the issue whether the adverts are costly or an investment to increase the profitability of the institutions always puts a question mark in the minds. These pondering and never clearing off questions on minds require an extensive research and well analysis. Surely if the advertising is seem as a cost, a proper cost sheet should be formed.

By taking into account the conditions of our age, the advertising should be considered as an investment in such a competition environment and even there should be gained advantages from this for the sake of the institution. If the advertisement brings benefit and the cost sets off, this will surely be a very significant aspect for the firm. It is to the point to consider the advertisement as an investment, which will increase the sales and help expenses return further for the company.